Marketing

Craft your message so your audience notices – and takes action.

Marketing is part science, part creative. Find the solutions, systems and tools you need here.

Brand Identity

You are more than a logo. So BE more.

Your brand is the unique experience that a client has with your business. Unearth your unique gem and make it shine.

Design Services

Make your business look its best.

Your all-in-one design service provider. Brand design, print design, web design, social media design... it’s all here.

Free Resources

Teleseminars, articles, tools, tips to make your marketing easier.

I believe everyone should have access to information they need. Always.

Marketing. Love it or hate it, you have to do it.

So many entrepreneurs don’t enjoy marketing because they think it’s complicated. Or time consuming. Or costly. Or all pitch-pitch-pitch, slinging buckets of crap at the wall and praying something sticks.

Not. True.

It’s time to bring marketing back down to earth.

Grassroots Marketing is about people. Connect with your customers. Build relationships. Grow your business. It’s the same way our grandfathers did business, with a cup of coffee and a handshake. The only difference is today we use fancier cups and serve really good coffee.

Patricia Simoneau Creative GeniusI’m Patricia Simoneau. More than 80% of my clients are small-town, farm- or ranch-based entrepreneurs who have built their businesses from the ground up. Some are start-ups, some have been around for decades, and some have multiple businesses. Some are organizations that need someone to take the reins for them.

They are folks like you, small business owners who are too busy to learn everything there is to know about marketing, let alone make the time to get it all done.

It’s MY job to help my clients grow their businesses by making marketing manageable. Without all the hype.

Want to know another little secret about this marketing stuff?

One of the easiest ways to accomplish marketing objectives is with a brand that can shine on the world stage.

Branding is a passion for me, and it becomes more of a passion the deeper I dig into it. All the textbooks out there will academically examine brand awareness, equity and value… and that’s all very important. But as a solo entrepreneur, it goes way, WAY deeper. It gets personal. Sometimes, very personal.

It’s rather convoluted: Your brand is all about you – who you are and what you are about. At the same time, it’s not what you say you are. It’s what OTHERS say you are.

Come again?

That’s the confusing part. And I know exactly why you are confused. I spent the first five years of my business confused. I still get a little puzzled now and then, but that’s all part of the growing.

So if you want to clear up your confusion – and not confuse your customers – you’ve come to the right place.

hockey mom

6 Sponsorship Suggestions to get more BANG for your ‘Puck’!

If you don’t know much about my personal life, let me inform you that like many middle-aged Canadian women, I’m a hockey mom. I spent the past 9 winters in hockey arenas from Okotoks to Grande Prairie. I’ve been in arenas so cold you could see your breath, to some so luxurious you drove away [...]

tebow

Praying for a Miracle

The inspiration for this post came from a newsletter article I received from Suzanne Evans this morning, “There are NO Cinderella Stories”. She referred to “out of nowhere” success stories and what it REALLY takes for success to happen. It got me thinking about how we entrepreneurs tend to market our businesses REactively versus PROactively. [...]

Make the move to a new website.

So you have a website. Now what?

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Last week I read an article in my local newspaper: “More Olds businesses adopting web presence”. Sure, that is good news. The number of local businesses with websites more than doubled in this last year. But [...]