I found this on Pinterest and thought it was great timing for “Love Your Customer Month”.
Point of fact: This doesn’t have to apply just to loving customers. Or business at all.
It applies to life. [Read more...]
50 Ways to Love Your Customers
I can’t help it. Paul Simon’s song kept jumping into my head when I made the decision to make this “Love Your Customer Month”. So here goes:
- Smile. Even when you’re on the phone. Even when you’re tired. Even when you don’t feel like it. It’s an immediate shift in your energy and it’s the easiest place to start.
- Follow-up. This is where we can find our fortune. 96% of businesses that attend trade shows and networking events, go to the effort of collecting business cards only to do NOTHING with them. Opportunities missed. Customers alienated. Don’t do that. [Read more...]
It’s Love Your Customer Month
Let’s get one thing straight: I don’t like Valentine’s Day.
I don’t like all the pink in the stores. I don’t like all the mushy crap and fakey-flakey romance bullsh*t. I don’t like having to face another onslaught of chocolate temptation when I walk into WalMart, luring me to reunite them with their predecessors who’ve made a permanent home on my ever-spreading ass. [Read more...]
Super Bowl – The Commercials
Maybe it’s not a big deal to most people, but I growl about the fact that every Monday after the Super Bowl, I have to go online to see all the commercials that my friends south of the 49th got to see, while the CRTC mind-control police block it out. (Can’t they unclench their butt cheeks for one day? Jeeze…)
It’s more of a ‘big deal’ for me because this is my industry and I’m expected to keep up with the buzz. However this year I can honestly say after catching a few of them at YouTube this morning – with only a couple of exceptions – I didn’t miss much. To call the creative on these big budget ads underwhelming would be moot. It was a snooze-fest.
There were the usual funny animal videos of dogs, and the E*Trade baby – he’s always good for a giggle… and typical celebrity appearances with their various schticks (Seinfeld and Leno were winners in that category, I think)… Always with the beer, bellies and boobs… ick… And way way WAY too many auto makers with *yawn* feeble attempts to either be funny, dramatic, touting features of this that or the other… or just plain antagonistic (Ford is ready to pile drive Chevy this morning.)
This one is the hands-down winner. I’m talking MILES ahead of the others.
I’m not a fan of Chrysler, the fact they took bail-out money, etc. etc… however, this ad literally gave me the shivers. Makes me want to roll up my sleeves and give ‘er.
On the lighter and more creative side, I have to place some Canadian content in a very close runner-up position. This one actually WAS funny, and very Canadian… and from another automobile company.
Just goes to show that not all great marketing ideas come from over-priced Madison-Avenue-type agencies.
6 Sponsorship Suggestions to get more BANG for your ‘Puck’!
If you don’t know much about my personal life, let me inform you that like many middle-aged Canadian women, I’m a hockey mom. I spent the past 9 winters in hockey arenas from Okotoks to Grande Prairie. I’ve been in arenas so cold you could see your breath, to some so luxurious you drove away with a severe case of Arena-Envy.
After attending about 35 hockey tournaments over the years, I have seen many levels of business participation, programs, raffles, and player ‘goodie bags’. For many tournaments, the business community steps up to sponsor these events. Some do it really well, and others… [Read more...]
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