First things first… a Brand is NOT a logo!

If you look up the history of the word logo, you would discover that “logos” is Greek for “an opinion”, “an expectation”, “word” or “reason”. It even became a technical term in philosophy… and when you dig that far, it really gets interesting because of the deeper meanings involved.

Cut to the chase… A logo is a visual representation of your brand, or to be literal to the definition, it represents the “word” of your brand, the expectation that is set when customers buy from you. So a big part of what I can do to help you brand your business is to distill everything down to that word or phrase that best describes the experience the client has when working with you.

Everything else evolves from that.

Brand Audit

Your brand communicates your word, your promise to your customer. Do you know what are you communicating with your brand?

During a brand audit, you complete a brand audit review form, send me your marketing and communications pieces including your emails, website and social media links as well as print materials. I will review everything and then schedule a 30-minute call to review the assessment of your online/offline brand situation. The call is recorded with suggestions and recommendations as to how might wish to proceed to revamp your brand and bring the customers in the door.

$297

Brand Re-Boot

You may know what your business is all about, but is it getting through to your audience? Is it clear what you have to offer and why they should choose you over anyone else? Without clarity, you run the risk of becoming a ‘commodity’, where all things being equal, people will choose based on price. You don’t want that for your business.

Refresh your brand with a 60-day makeover program.

In the Brand Re-Boot Program you will:

Receive a branding ‘tune-up’ – get crystal clear on your “Who”, “What” and “Why” of your business
Develop brand message that will tell your story in seconds and filter through more ideal clients
Craft your mission and a vision for your business, the ruler against which everything gets measured
Outline your ‘go forward’ as to how to get your brand message in front of the people who matter

You receive all this through 6 calls over a 60-day period, with MP3 recordings of the calls to keep you committed as you continue to build on this foundational work.

I will only accept 6 clients in this program so please book your space early.

$697

or make two payments of $367

Brand Cultivator

I believe a brand is something you grow. When you first plant a garden, you soon discover what flowers or vegetables grow best in what conditions. Sometimes it’s trial and error. Sometimes you have to face the sad fact that hydrangeas just won’t grow in mountain climates.

So it is with a brand. We often start out so determined about what we want, only to discover with time and experience that we’re going down the wrong garden path. We throw pieces together as we go along, hoping it will somehow fit together coherently at some point in the future. We see sparks of color here and there, bright spots that give us hope. That’s enough to make us want more.

The Brand Cultivator is a 6-month program that includes a Brand Re-Boot with the addition of some roll-up-your-sleeves, get-your-hands-dirty work. Once you have the What, Who and Why sorted from the Re-Boot, we delve into the next four steps of Brand Building: we get your focused on your purpose, design your image, refine your message and win over your brand-loyal customers.

With the Brand Cultivator you receive:

A complete Brand Re-Boot program ($697 Value)
An additional 12 Cultivating calls – 3 per month for 4 months ($1200 Value)
Design for basic marketing materials – business cards and rack cards ($1400 Value)
A Start-up WordPress website ($997 Value)
Your Personal Brand Guide ($297 Value)
All graphics on CD for print and web use ($97 Value)
Seeds of Ideas CD ($97 Value)